| 10:00 to 20:00 |
Print and Outdoor exhibition |
| 10:00 to 11:00 |
People Meter, People Matter. What's important is to be loved, defended and not changed. Alejandro Quintero (Grupo Televisa) |
| 11:15 to 13:00 |
Featuring: Young Creatives Marathon |
| 13:00 to 14:00 |
Lunch Break |
| 14:00 to 15:30 |
The CUP 2011 Winners |
| 15:45 to 16:30 |
Live broadcasting Gran Sol de Iberoamérica by ADTV |
| 16:45 to 17:45 |
Conference: Nicolás Berardi (Un Techo para mi país) |
| 18:00 to 19:00 |
Conference: Bob Scarpelli (DDB Worldwide) |
| 19:15 |
Featuring: FIAP's Hall of Fame and tribute cocktail |
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